Last June 3 to 5, Taiwan Excellence, a campaign that
promotes high quality products, showcased their amazing wide array of Taiwan’s
product design and innovation through the Taiwan Excellence Experiencing Zone
Mall Event held at SM Megamall Event Center.
The event drew attention to mall goers with its attractive experiencing
zone which allows them to see how Taiwan Excellence products can complement and
enhance their lifestyle.
The Taiwan Excellence Experiencing Zone Mall event is one
of Taiwan Excellence’ activities to showcase their high quality innovative and
game changing products. Organized by
Bureau of Foreign Trade (BOFT) of Taiwan and undertaken by the Taiwan External
Trade Development Council (TIATRA), Taiwan Excellence has helped Filipinos
appreciate the products that have been engineered and manufactured to the
highest standard of Taiwan.
Joining this event were some of Taiwan’s brand partners
where they exhibit their products’ superiority such as Acer, Asus, D-Link,
Tatung, Heartway, KYMCO, MSI, Johnson Tern and Chanson. All of these brands proudly bear the Taiwan
Excellence Seal which ensures consumers of highly superior, quality and
innovative products.
Keeping the event fun and pleasant, a Formosa bear mascot
greeted guests happily and gamely posed for photos with them. The event not only exhibit Taiwan Excellence
products, it also features a lively dance number from Conven PH and a soothing
song number from singers Christian Bautista, Julie Ann San Jose and Yeng
Constantino. Adding entertainment and
excitement to the event was a fashion show of products and fun games lead by
blogger and vocalist, Saab Magalona and Cosplayer sisters, Alodia and Ashley
Gosiengfiao. Several lucky draws were
also provided to keep guests entertained.
Each brand partners also shared the best features of their products to
make it more interesting to the guests.
Formosa Bear
Coven PH
Yeng Constantino
Saab Magalona
Cosplayer sisters Ashley and Alodia Gosiengfiao
Fashion Show of TIATRA’s highlighted Products
TIATRA Deputy Executive Director, Scott Yang, said:
“Every year, we strive to bring best Taiwanese products to the Philippines and
its experiential activity allows people to see these things up close. We’ve made everything in this experiential
exhibit fun, captivating and different.
We hope to do more projects that would help Filipinos discover how we
can help enrich their lives with Taiwan’s superior products.”
(From left) Taiwan External Trade Development Council
Deputy Executive Director of Strategic Marketing Department Scott Yang, Taiwan
Economic and Cultural Office Minister Samuel Chang, Taiwan Trade Center Manila
Director Harrison Koming Lan
Not only the guests have benefited from this event, even
the brand partners appreciates TIATRA’s effort in helping them spread awareness
and strengthen visibility of their products in the Philippine market. Such brand partners as Asus products where
their Product Marketing Commercial Solutions, Ruemer Allan Santillan, takes
pride in embodying the Taiwan innovation by having high quality and technology
that keeps up with the needs and lifestyle of its consumers. Likewise, Heartway’s Supervisor and Far East
Medical’s Jailyn Macamay shared that linking their products with TAITRA gives
their product a reliable impact to the public.
Taiwan Excellence Experiencing Zone Event does not end
here. Other upcoming events are scheduled
as follows: July 8-10 in SM Mall of Asia, August 19-21 in Trinoma and October
21-23 in Market! Market! For more
details, just visit their website at www.taiwanexcellence.ph.
Disclaimer: This is a sponsored post.