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Sunday, June 26, 2016

Taiwan Excellence: Showcasing Superior Products through Experiencing Zone Mall Event

Last June 3 to 5, Taiwan Excellence, a campaign that promotes high quality products, showcased their amazing wide array of Taiwan’s product design and innovation through the Taiwan Excellence Experiencing Zone Mall Event held at SM Megamall Event Center.  The event drew attention to mall goers with its attractive experiencing zone which allows them to see how Taiwan Excellence products can complement and enhance their lifestyle.

The Taiwan Excellence Experiencing Zone Mall event is one of Taiwan Excellence’ activities to showcase their high quality innovative and game changing products.  Organized by Bureau of Foreign Trade (BOFT) of Taiwan and undertaken by the Taiwan External Trade Development Council (TIATRA), Taiwan Excellence has helped Filipinos appreciate the products that have been engineered and manufactured to the highest standard of Taiwan.

Joining this event were some of Taiwan’s brand partners where they exhibit their products’ superiority such as Acer, Asus, D-Link, Tatung, Heartway, KYMCO, MSI, Johnson Tern and Chanson.  All of these brands proudly bear the Taiwan Excellence Seal which ensures consumers of highly superior, quality and innovative products.

Keeping the event fun and pleasant, a Formosa bear mascot greeted guests happily and gamely posed for photos with them.  The event not only exhibit Taiwan Excellence products, it also features a lively dance number from Conven PH and a soothing song number from singers Christian Bautista, Julie Ann San Jose and Yeng Constantino.  Adding entertainment and excitement to the event was a fashion show of products and fun games lead by blogger and vocalist, Saab Magalona and Cosplayer sisters, Alodia and Ashley Gosiengfiao.  Several lucky draws were also provided to keep guests entertained.  Each brand partners also shared the best features of their products to make it more interesting to the guests. 

Formosa Bear

Coven PH

Yeng Constantino

Saab Magalona

Cosplayer sisters Ashley and Alodia Gosiengfiao
Fashion Show of TIATRA’s highlighted Products

TIATRA Deputy Executive Director, Scott Yang, said: “Every year, we strive to bring best Taiwanese products to the Philippines and its experiential activity allows people to see these things up close.  We’ve made everything in this experiential exhibit fun, captivating and different.  We hope to do more projects that would help Filipinos discover how we can help enrich their lives with Taiwan’s superior products.”   

(From left) Taiwan External Trade Development Council Deputy Executive Director of Strategic Marketing Department Scott Yang, Taiwan Economic and Cultural Office Minister Samuel Chang, Taiwan Trade Center Manila Director Harrison Koming Lan

Not only the guests have benefited from this event, even the brand partners appreciates TIATRA’s effort in helping them spread awareness and strengthen visibility of their products in the Philippine market.  Such brand partners as Asus products where their Product Marketing Commercial Solutions, Ruemer Allan Santillan, takes pride in embodying the Taiwan innovation by having high quality and technology that keeps up with the needs and lifestyle of its consumers.  Likewise, Heartway’s Supervisor and Far East Medical’s Jailyn Macamay shared that linking their products with TAITRA gives their product a reliable impact to the public.

Taiwan Excellence Experiencing Zone Event does not end here.  Other upcoming events are scheduled as follows: July 8-10 in SM Mall of Asia, August 19-21 in Trinoma and October 21-23 in Market! Market!  For more details, just visit their website at        

Disclaimer: This is a sponsored post.